Scenes you could never film. Characters your brand can own. CGI-quality visuals that once took months and a production-sized budget. VGenLab plans and produces them with AI, with every asset built for its role in your funnel.
View Our WorkFrom AI-generated campaign films to virtual brand characters, explore how creative direction, production and campaign rollout come together.
Tell us what the campaign needs to achieve. We will help shape the right AIGC approach, scope and production plan.
Tell Us What You NeedPowered by PressLogic
VGenLab was created by PressLogic as a dedicated AIGC studio. We bring PressLogic’s audience understanding and campaign experience into a specialist creative team — managing the creative and production workflow so brands can move from idea to market-ready execution without having to build the capability in-house.
Whether you are launching a product, building an ongoing content pipeline or developing a brand character, we shape the creative and production approach around your goal.
Product launches, brand campaigns, seasonal promotions and hero films.
Scoped and quoted according to the project brief, deliverables and rollout requirements.
Brands that need a steady supply of social content, creative variations and platform-ready formats.
Available as a monthly engagement or a defined content batch, depending on volume and scope.
Brands developing a recognisable character, digital ambassador or long-term content IP.
Available as an initial character development project, with optional ongoing content production.
Tell us what the campaign needs to achieve. We will recommend the right creative direction, production scope and AIGC workflow — without asking you to choose the tools or models.
Start with Your GoalEvery project starts with the brand, audience and campaign objective — not the model or the tool. We recommend where AIGC genuinely adds creative or operational value.
Concepts are developed around practical deliverables, review stages and rollout requirements, so the work is ready for real campaign timelines and approval processes.
Where agreed, content can be prepared across formats, durations, languages and channels for campaign rollout.
Still have a question? Ask it in the form below — there are no wrong starting points.
A short description of the brand, what the campaign needs to achieve, the channels and formats you have in mind, and your timing. You don’t need a finished brief — if some of this is still open, we will help define it in the first conversation. The quotation is based on the agreed deliverables, schedule, review rounds and usage requirements.
It depends on the scope: how many deliverables and versions are needed, and how many review stages the brand requires. We agree the schedule with you before production starts, as part of the plan and quotation. If you are working towards a fixed launch date, include it in your brief.
Every project has clear checkpoints for creative and brand approval. The number of review and revision rounds is agreed upfront in the project plan, so both sides know when feedback is due and what can still change at each stage.
Brand guidelines, product information and any existing assets — logos, packaging, product shots or footage — help keep the work on-brand. If you don’t have everything ready, we will tell you what is needed after the first conversation.
Usage rights—including channels, markets, term and paid-media placements—are discussed and confirmed before production and reflected in the quotation. Let us know how you plan to use the content so we can scope it correctly.
